Identify and Define the Seven Structural Variables the Text States

question 113

Essay

Identify and define the seven structural variables the text states are relevant to building an ethical organisation.Use examples to illustrate your answer.

---

Definitions:

Brand Presence

The extent and manner in which a brand is recognized, perceived, and experienced by its audience across various platforms and touchpoints.

Brand Voice

The distinct personality and style of communication that a brand uses to engage with its audience.

Writing Skills

The ability to express ideas clearly and effectively through written language.

Strong Brand

A brand that possesses a clear, unique, and positive image in the minds of consumers, characterized by high awareness, loyalty, and perceived quality.