In Order for an Innovation to Succeed in the Marketplace

question 79

Multiple Choice

In order for an innovation to succeed in the marketplace in must pass all of the following 'tests',except:

• A) The innovation must be fit for purpose.
• B) The innovation must have sound marketing strategy and a strong selling proposition.
• C) The total market and value proposition should be based on a strong gut feel by the entrepreneur.
• D) The capabilities to 'scale up' production must be established.
• E) All of these choices.

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Definitions:

Perceptual Biases

Cognitive errors that result from the simplification of reality through the filtering of information based on personal experiences, emotions, and culture.

Organizational Behaviour

The study of both group and individual performance and activity within an organization.

Older Workers

Employees of an advanced age, often considered to be those near or beyond the typical age of retirement.

Attracting

involves the process or strategies used by organizations or individuals to draw interest or engagement from others.