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Target customers have a defined set of needs and wants that the company has a strategy to serve more effectively than as competition.
Inflation Rate
The progression rate at which the cost of consumer goods and services climbs, thereby eroding purchasing potential.
Price Level
The Price Level is a measure of the average prices of goods and services in an economy at a specific time.
Percentage Change
A mathematical calculation that represents the degree of change over time, expressed as a fraction of the original value.
Nominal GDP
The market value of all final goods and services produced within a country in a year, measured in current prices.
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