Examlex
A portfolio strategy is used to formulate business-level strategy,and relates to the mix of business units and product lines that fit together in a logical way to provide synergy and competitive advantage for the organisation.
Misinformation Effect Paradigm
A phenomenon in which a person's recall of an event becomes less accurate due to the introduction of misleading information.
Deese-Roediger-McDermott
A phenomenon in cognitive psychology where people falsely remember words related to those they have actually heard.
Equipotentiality Hypothesis
The idea that any part of a particular functional area of the brain can perform the functions of any other part within that area.
Levels of Processing
A theory in cognitive psychology proposing that deeper levels of analysis produce more durable memory traces.
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