The Increase in Customer Preference for Healthy Eating Over the Past

question 66

Multiple Choice

The increase in customer preference for healthy eating over the past ten years has presented a threat to the growth of Coca Cola's soft drink business.Which of Porter's 'five forces' would you attribute this change in preference?

• A) Differentiation
• B) Bargaining power of buyers
• C) Bargaining power of suppliers
• D) Threat of substitute products
• E) Potential new entrants

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