Demonstrate the Notion of a Strategic Business Unit (SBU)by Visiting

question 49

Essay

Demonstrate the notion of a strategic business unit (SBU)by visiting the Wesfarmers website and downloading their corporate structure.What different types of SBUs does Wesfarmers control,and how would you describe their corporate level strategy?

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Definitions:

Communications Media

Platforms or tools used to store and deliver information or data. It spans traditional media like newspapers and television to digital media such as social media and streaming services.

ARGs

Alternate Reality Games; interactive games that use the real world as a platform, often involving multiple media and game elements to tell a story that may be affected by participants' ideas or actions.

Advergame

A video game that is created specifically to promote a product, brand, or marketing message, blending advertising and gaming.