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Innovations in products,services or processes that radically change an industry's 'rules of the game' for producers and consumers is known as a(n)______________________(two words).
Sigmund Freud
An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.
Reinforcement Techniques
Methods used in behaviorism to increase or decrease the likelihood of a specific behavior by adding or removing stimuli following the behavior.
B F Skinner
A psychologist and behaviorist known for his work on operant conditioning, emphasizing the role of reinforcement and punishment.
Unconscious Mind
Part of the mind that is not immediately accessible to conscious awareness, containing thoughts, memories, and desires that lie outside personal consciousness.
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