Examlex
Define Edward de Bono's six thinking hats concept.Describe the perspective that each hat brings to the innovation process.
Trite Expression
A phrase or statement that has been overused to the extent that it loses its originality and impact.
Cliché
A phrase or opinion that is overused and betrays a lack of original thought.
Central Selling Point
The unique advantage or feature of a product or service that is emphasized to attract customers.
Testimonials
Statements from customers or clients praising the value, performance, or quality of a product or service, often used in marketing and sales.
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