Existence and Relatedness Are the First Two Groups of Needs

question 86

True/False

Existence and relatedness are the first two groups of needs in Alderfer's ERG theory.

Recognize the importance of social dominance orientation in shaping attitudes towards intergroup conflict.

Understand the concept of social categorization and its implications on group dynamics.

Identify the causes and consequences of ingroup-outgroup biases and stereotypes.

Recognize the role of categorization in the formation and maintenance of prejudice.

---

Definitions:

Prior Linking

The process of establishing a connection or association between concepts or items in memory before they are encountered again, facilitating recall or recognition.

Masked Branding

A marketing strategy where a brand deliberately conceals its direct association with a product or service to appeal to a different consumer segment or to test new markets.

Discernible Brand

A brand that is easily recognized and distinguished from others in the market due to unique characteristics or qualities.

Penetration-Pricing

A pricing strategy where a product is initially set at a low price to attract customers and gain market share, eventually raising prices once this objective is achieved.