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A content theory that proposes that people are motivated by five categories of needs- physiological,safety,belongingness,esteem and self-actualisation-that exist in a hierarchical order is called the _________________ (three words)theory.
Marginal Utility
The additional contentment or value received by using one more unit of a good or service.
Process Innovations
Improvements or new methods introduced in the production or delivery process of goods and services.
New Product Introductions
The process of bringing a new product to the market, including development, marketing, and commercialization phases.
Existing Product Improvements
Enhancements made to products already available in the market to increase their value, functionality, or appeal to consumers.
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