_______________ May Be Defined as the Continuous Process of Measuring

question 85

Short Answer

_______________ may be defined as the continuous process of measuring products,services and practices against the toughest competitors or those companies recognised as industry leaders.

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Definitions:

Demographic Segment

A market division based on demographic factors, such as age, race, gender, income, or education level, to refine marketing and targeting strategies.

Downsizing

The process of reducing the size of a company's workforce to improve its efficiency and reduce costs, often leading to layoffs.