A Folder Inside Another Folder Is Called A(n) _______________

question 45

Multiple Choice

A folder inside another folder is called a(n) _______________.

• A)root folder
• B)root file
• C)subfolder
• D)sub-system

Understand the hierarchy of effects model in marketing communication.

Identify various stages in a consumer’s journey from awareness to advocacy.

Recognize the planning and implementation phases of an Integrated Marketing Communication (IMC) program.

Acknowledge different methods of setting promotion budgets.

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Definitions:

Business Level

Refers to the strategies and activities of businesses aimed at achieving competitive advantage in a specific market or industry.

Functional Areas

Specific categories within a business or organization that are responsible for distinct tasks, such as marketing, finance, or human resources.

Objective And Task Method

A budgeting method where specific objectives are set first, and then tasks are determined to achieve these objectives, with costs attached to these tasks.

Percentage Of Ad Spend Method

A budgeting strategy for advertising where the allocation is based on a fixed percentage of sales or projected sales revenue.