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In the long run, if new fringe firms with same cost structures as existing fringe firms enter the oligopoly market:
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and various techniques.
Motivated
Having a strong desire or willingness to act and achieve specific goals.
Commercial
Relating to or engaged in commerce; intended for or pertaining to the selling and buying of goods and services.
Source Credibility
The perceived trustworthiness, expertise, and reliability of the source of information.
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