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To determine whether a new drug decreases self-injurious behavior,the researcher measures the self-injurious behavior of 3 children,and then gives the drug to the first child after one week.After two weeks of baseline,the second child gets the drug and after 3 weeks of baseline,the third child gets the drug.This is an example of a(n) ___________ design.
Sender
In communication, the individual, group, or entity that initiates a message intended for a receiver, kicking off the communication process.
Receivers
In communication, receivers are the individuals or audience that interpret or decode the message sent by the sender.
Noise
In communication, external or internal factors that interfere with the reception of a message.
IMC Process
Integrated Marketing Communications; a strategic approach to ensure that all brand contacts received by a customer or prospect are relevant to that person and consistent over time.
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