Matt Lauer of the Today Show Launched a Product Line

question 32

Multiple Choice

Matt Lauer of the Today show launched a product line with Shinola called the Matt Lauer Collection to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past "-the art of writing thank-you cards-to the current generation.This is an example of generating ideas using ________.

• A)prior knowledge
• B)information
• C)alertness
• D)market research

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Definitions:

Information

Data that is processed, organized, structured or presented in a given context to make it meaningful or useful.

Peg-Word System

A mnemonic technique for memorizing lists by associating items with a pre-memorized list of words or numbers.

Visually Associating

The process of forming connections or associations between visual images to facilitate remembering or understanding.

Mental Images

are representations in a person's mind of the physical world outside of that person, which can include visual, auditory, or other sensory experiences.