Take a Newly Launched Product (You Can Use New Television

question 80

Essay

Take a newly launched product (you can use new television commercials as your source) and evaluate where it is placed on the Idea Classification Matrix.

---

Definitions:

Glorieta Pass

A site in New Mexico where a significant Civil War battle took place in 1862, pivotal in halting the Confederate westward expansion.

Confederacy

The confederation of 11 southern states that seceded from the United States in 1860-1861, leading to the American Civil War.

Major Robert Anderson

A Union Army officer during the American Civil War, best known for his defense of Fort Sumter at the outbreak of the war.

Fort Sumter

A sea fort in Charleston, South Carolina, known for two battles of the American Civil War, the first of which marked the war's beginning.