When IDEO Studied Chicago's Commuters for the Ford Company, What

question 59

Multiple Choice

When IDEO studied Chicago's commuters for the Ford Company, what did they learn about the commuters?

• A)Commuters had specific and common needs.
• B)There were three distinct groups of commuters with different needs.
• C)Speed was preferred over comfort.
• D)Commuters had asked for phone apps to help them with their commutes.

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Definitions:

Cori Cycle

Named for Czech-U.S. biochemist and Nobel laureate Carl F. Cori (1896–1984). Lactic acid, produced by skeletal muscle, is carried in the blood to the liver, where it is aerobically converted into glucose. The glucose may return through the blood to skeletal muscle or may be stored as glycogen in the liver.

Protein Metabolism

The process by which proteins are synthesized, broken down, and converted into other proteins or forms of energy within the body.

Ammonia

A colorless gas with a distinct, pungent smell, NH3, used in various industrial processes and also produced as a waste product in organisms.

Urea

A nitrogenous compound produced in the liver as a waste product of protein metabolism and excreted in urine.