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Daijah creates a prototype that demonstrates all of the features her product will have in the next 10 years.Yet, she will not be able to launch this version for quite some time due to the technical issues with manufacturing.However, using the futuristic prototype, she assesses interest in the product and believes that, with these results, she can launch the product.What would you caution Daijah?
Internal Locus
Internal Locus refers to a belief that individuals control their own destiny and outcomes are a result of their actions rather than external factors.
External Locus
A belief system or psychological orientation that attributes success or failure to external factors beyond one's control.
Control
In management and organizational contexts, refers to the processes and systems in place that ensure activities and outputs meet the organization’s objectives and standards.
Consumer Decision
The process by which individuals select, purchase, use, and dispose of goods and services, influenced by various personal and environmental factors.
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