In the Case Example of Rocket Internet, How Did the Business

question 48

Multiple Choice

In the case example of Rocket Internet, how did the business model differ from the companies they copied?

• A)They were clones, and thus the model was exactly the same.
• B)They addressed a different market segment within the global market.
• C)They offer improved products.
• D)They give the clone companies more time to succeed.

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Definitions:

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