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Breaking Up Your Customer Segments into Groups of Common Needs

question 89

Multiple Choice

Breaking up your customer segments into groups of common needs and problems would create which of the following markets?


Definitions:

TQM Program

"Total Quality Management" program; an organization-wide effort to infuse quality into every activity through continuous improvement.

Centralized Decision-Making

A decision-making approach where major decisions are made by a small group or single entity within the organization, often at the top level.

Continuous Improvement

A sustained effort to refine products, services, or processes with gradual and radical enhancements.

PDCA

An iterative four-step management method used in business for the control and continuous improvement of processes and products. It stands for Plan-Do-Check-Act.

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