Alice Picks Up a Package of Security Software and Reviews

question 4

Multiple Choice

Alice picks up a package of security software and reviews the back cover.On it, it lists various features and compares the software's performance against its competitors, relative to those features.The result is a matrix of xs and the software has more xs than its competitors.This approach to CVP demonstrates which of the following?

• A)all-benefits approach
• B)points-of-difference approach
• C)point-summary approach
• D)competitive assessment approach

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Definitions:

Shortcuts

Simplified ways of accomplishing a task or finding a solution more efficiently.

Mental Set

A framework of thinking, including habits, attitudes, and experiences, that shapes how an individual perceives and responds to situations.

Functional Fixedness

A mental bias that restricts an individual to employing an item solely in its conventional use, obstructing the resolution of problems.

Nine Dot Problem

A puzzle that challenges individuals to connect nine dots arranged in a square grid using four straight lines or fewer, without lifting the pen from the paper.