Gift Prescriptions Is a Company That Offers Small Gifts That

question 40

Multiple Choice

Gift Prescriptions is a company that offers small gifts that can be left behind in doctors' offices as an appreciation for time spent reviewing company products.Gift Prescriptions sells their gifts to pharmaceutical companies, therapists, and medical supply stores.Gift Prescriptions' market segment would be described as ______.

• A)a mass market
• B)a niche market
• C)a segmented market
• D)a diversified market

Grasp the relationship between price elasticity of demand and market pricing strategies.

Identify the factors influencing price elasticity of demand.

Analyze the impact of changes in consumers' income on the demand for various products.

Assess the economic rationale behind differential pricing strategies based on elasticity of demand.