McCafe Offered New Products That Were Not Part of Traditional

question 68

Multiple Choice

McCafe offered new products that were not part of traditional offerings.Sofa-type seating encourage a relaxing mood for people who wanted to sit and chat.By appealing to a nontraditional market (i.e., not families with children) what approach was McDonald's taking?

• A)mass market
• B)diversification
• C)niche market
• D)modernization

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Definitions:

Authoritative

A leadership style or manner that combines high responsiveness with high demands, promoting independence while maintaining control.

Wording

The choice and arrangement of words in a sentence, which can impact its meaning and tone.

On-Site Day-Care

A childcare facility located at or near a workplace, designed to provide convenience to employees with young children.

Fringe Benefit

Additional compensations given to employees beyond their base salary, such as health insurance, retirement plans, and paid time off.