Frances Had a Wonderful Product, but Her Salesforce Frequently Argued

question 48

Multiple Choice

Frances had a wonderful product, but her salesforce frequently argued over sales tactics and territories.Conflicts arose over issues unrelated to the business, such as lifestyles and work start times.Which top reason for startup failures was represented in this scenario?

• A)no market need
• B)not the right team
• C)poor marketing
• D)lost focus

---

Definitions:

Initial Cost

The upfront expenditure involved in the purchase of an asset or the start of a project.

Capital Budgeting

The process by which a business evaluates and plans for significant investments in projects or assets.

Useful Life

The estimated duration of time over which an asset is expected to be usable by its owner for its intended purpose.

Cash Inflows

Money received by a business from various sources, including sales, investments, and financing activities.