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Indiegogo is the largest global fundraising site in the world.
Decision Making
The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.
Kahneman and Tversky
Two psychologists known for their work on the psychology of judgment and decision-making, as well as behavioral economics.
Sure Thing
A situation or outcome that is guaranteed or certain.
Risky Gamble
Making a decision that involves a high risk of loss or failure, typically in hope of achieving significant reward or gain.
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