What Should Be Done with the Product Concept in Order

question 47

Multiple Choice

What should be done with the product concept in order to conduct a successful campaign?

• A)Provide schematic designs or service examples so that the product is clear.
• B)Offer samples of the product so that the investor can have a hands-on experience with the product.
• C)Test and refine the idea so that the product is clear and the investor knows what problem the product solves.
• D)Test the product with a survey or beta test prior to the campaign.

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Definitions:

Sublimation

A defense mechanism in which socially unacceptable impulses are transformed into socially acceptable actions or behavior.

Psychoanalyzed

A method of therapy and theoretical approach to understanding human behavior by exploring the unconscious mind, developed by Sigmund Freud.

Hostility

Feelings of anger and aggression towards others, which can be a symptom of underlying emotional issues or psychological conditions.

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind.