What Should Be Done with the Product Concept in Order

question 47

Multiple Choice

What should be done with the product concept in order to conduct a successful campaign?

• A)Provide schematic designs or service examples so that the product is clear.
• B)Offer samples of the product so that the investor can have a hands-on experience with the product.
• C)Test and refine the idea so that the product is clear and the investor knows what problem the product solves.
• D)Test the product with a survey or beta test prior to the campaign.

---

Definitions:

First Impression

The initial judgment or perception one forms about another person or situation, based typically on very limited information.

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing, often based on limited or superficial information.

Perception Components

The elements that contribute to the process of interpreting and understanding sensory information, including selection, organization, and interpretation.

Selectivity

The action or process of choosing or selecting something from a group according to specific criteria.