You and Your Cofounders Have Spent a Year Building and Testing

question 13

Essay

You and your cofounders have spent a year building and testing a home wireless system that is easy to install and will integrate media streaming from phones,television,and the Internet.You have tested the product on family and friends and built a prototype.You now need money to build a pilot test,creating 100 systems and placing them in a display at five selected stores.Identify the best source(s)of capital that you and your cofounders should seek (you will need $100,000).

---

Definitions:

Private Acceptance

Conforming by altering private beliefs as well as public behavior.

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them, resulting in social harmony and cohesion.

Informational Influence

The effect on an individual's behavior or attitudes caused by the desire to be correct and to understand the proper way to act in a given situation.

Informational Influence

A form of social influence wherein individuals change their opinions or behaviors in response to receiving new information or observing others.