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IP protection doesn't always work.What contributes to this failure?
Reservation Price
The maximum price a buyer is willing to pay for a good or service, beyond which the buyer will forego the purchase.
Bundling
Bundling refers to the marketing strategy where multiple products or services are sold as a single combined package, often at a discounted price compared to buying each item individually.
Sales Revenue
The total amount of money generated by the sale of goods or services before any costs are subtracted.
Arc Advertising Elasticity
The measure of a market's responsiveness to a change in advertising expenditure over a specified range, indicating the effectiveness of advertising campaigns.
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