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In Considering the Elements of the Scratch Test, What Might

question 55

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In considering the elements of the scratch test, what might be an issue with the brand name catch-sup?


Definitions:

Visual

Related to seeing or sight, involving the use of vision.

Pictorial

Pertaining to or expressed in pictures; visual.

Verbal

relating to or involving words and the use of language to communicate.

Finke's Principles

Pertains to theories and concepts developed by cognitive psychologist Ronald A. Finke, emphasizing the imaginative creation and manipulation of visual images.

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