When Marketers Use the S

question 49

Multiple Choice

When marketers use the S.A.V.E.approach, the focus would likely be which of the following?

• A)a greater focus on solutions and education
• B)cost reduction
• C)a need for an updated, technology-oriented approach to marketing
• D)an emphasis on place, price and promotion

---

Definitions:

Electronic Meetings

Meetings conducted using digital tools and platforms, allowing participants to interact in real-time without being physically present in the same location.

Assertive Behavior

A communication and behavior style characterized by confidently expressing one’s opinions and needs while respecting the rights of others.

Submissive Behavior

Conduct that shows readiness to conform to the authority or will of others, often characterized by a lack of resistance or assertiveness.

Passive Behavior

A tendency to submit to situations or others’ desires without adequate resistance or assertiveness, often avoiding conflict or responsibility.