When Marketers Use the S

question 73

Multiple Choice

When marketers use the S.A.V.E.approach, the focus is switched from product to which of the following?

• A)access
• B)solution
• C)value
• D)education

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Definitions:

Modus Ponens

A logical argument form and a rule of inference that, if a premise implies a conclusion and the premise is true, then the conclusion must also be true.

Modus Tollens

A logical argument form that suggests if a implies b, and b is found to be false, then a must also be false.

Antecedent

An event, condition, or cause that logically or temporally precedes another; in grammar, the noun or noun phrase that a pronoun refers to.