When Marketers Use the S

question 49

Multiple Choice

When marketers use the S.A.V.E.approach, the focus would likely be which of the following?

• A)a greater focus on solutions and education
• B)cost reduction
• C)a need for an updated, technology-oriented approach to marketing
• D)an emphasis on place, price and promotion

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Definitions:

Self-Actualization Needs

The highest level in Maslow's hierarchy of needs, representing the realization of one's potential and self-fulfillment.

Esteem Needs

According to Maslow's hierarchy of needs, these are the fourth level of human needs, including respect, self-esteem, status, recognition, and strength.

Social Needs

Fundamental human requirements for well-being that include belonging, affection, and social activities, often met through relationships and community involvement.

Physiological Needs

Basic human requirements for survival, such as food, water, shelter, and clothing, according to Maslow's hierarchy of needs.