Why Would an Entrepreneur Be Constantly Tweaking the Marketing Mix

question 25

Multiple Choice

Why would an entrepreneur be constantly tweaking the marketing mix?

• A)to adjust to a competitive and ever-changing market
• B)to adjust for improvements in the product or service
• C)to take advantage of new ways of marketing, especially the Internet
• D)to make sure that you are still on track with your original plan

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Definitions:

Marx's Dialectics

A method of analysis used by Karl Marx, drawn from Hegelian dialectics, that examines social and economic conflicts as driving forces of historical change.

Communicative Action

A concept in sociology and philosophy introduced by Jürgen Habermas that refers to a type of interaction that aims at reaching understanding and agreement through dialogue.

Shared Understanding

The common knowledge or beliefs held by a group of people, facilitating communication, cooperation, and collective action.

Objective Goal

A target or aim that is not influenced by personal feelings, interpretations, or prejudice; it is based on factual criteria and can be externally verified.