Al Ries Suggested That Using One Word as the Product

question 2

Multiple Choice

Al Ries suggested that using one word as the product or company would create a stronger brand.What was the reasoning behind this suggestion?

• A)It would be easier for consumers to remember.
• B)It would leave it to the consumer to fill in the blank.
• C)It would force the product to represent one singular goal.
• D)It would encourage linkage between the company and its service.

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Definitions:

Chunking

A method of organizing information into manageable units or chunks, improving recall in memory.

Memory-enhancing Process

Techniques or activities that improve the ability to remember information, such as the method of loci or use of mnemonic devices.

Memorable Dates

Significant dates that are easily remembered due to their importance or emotional impact.

Short-term Memory

A capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.