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Marketing Strategy
A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Business Portfolio
The collection of businesses, investments, products, or services that a company owns or operates, strategically managed to achieve optimal performance.
Competitive Advantages
Attributes that allow an organization to outperform its competitors, including product quality, brand, cost structure, and customer loyalty.
Cost Leadership
A strategic approach where a company positions itself as the provider of the lowest cost products or services in its industry.
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