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Which of the following is NOT true? Scholarly journals
Franchise Agreement
A franchise agreement is a legal, binding contract between a franchisor and franchisee, outlining the terms and conditions for the franchisee to operate a franchised business, including use of trademarks, operational guidelines, and financial obligations.
Renewal
The process of extending the term of an agreement, updating or refurbishing something, or restoring vitality to an idea, building, or system.
Marketing Expertise
This refers to the specialized knowledge and skills related to promoting and selling products or services, including strategies for market research, advertising, and consumer behavior.
Franchisee
A franchisee is an individual or company that holds the right to use a franchisor's business model and brand for a prescribed period of time, typically paying a royalty and initial fee for the right to do business under the franchisor's name and system.
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