The Unit of Analysis

question 7

Multiple Choice

The unit of analysis

• A)may change during the research process.
• B)has no meaning in quantitative research.
• C)is the same as the level of analysis.
• D)is the unit on which a researcher measures variables and gathers data.

Recognize the occurrence and implications of unconscious versus conscious attributions.

Learn about various effects related to expectations and perceptions, such as the Pygmalion and Golem effects.

Understand the factors influencing causal attributions, including consensus, distinctiveness, and consistency.

Acknowledge the role of attribution errors in organizational perception and decision-making.

---

Definitions:

Contributed Capital

Contributed Capital, also known as paid-in capital, refers to the amount of money raised by a company through the sale of its equity shares.

Premium on Common Stock

The amount by which the sale price of a share of common stock exceeds its par value.

Organization Expense

Costs incurred in the creation and organization of a corporation, such as legal fees, that may be amortized over time.

Stock Warrant

A financial instrument that gives the holder the right, but not the obligation, to buy a company's stock at a specific price before a certain date.