The Unit of Analysis

question 7

Multiple Choice

The unit of analysis

• A)may change during the research process.
• B)has no meaning in quantitative research.
• C)is the same as the level of analysis.
• D)is the unit on which a researcher measures variables and gathers data.

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Definitions:

United States Postal Service

The federal agency that provides postal and mail services in the United States, overseeing the delivery and collection of mail and parcels.

Consumer Protection

Laws and regulations designed to ensure the rights of consumers are protected and to ensure fair trade, competition, and accurate information in the marketplace.

Federal Trade Commission

A U.S. federal agency tasked with protecting consumers and promoting competition by preventing anticompetitive, deceptive, and unfair business practices.

Consumer Movement

A social and economic movement that promotes the rights and powers of consumers in relation to the sale and purchase of goods and services.