DrMottle Is Using Stratified Sampling and Has Two Frames

question 42

Multiple Choice

Dr.Mottle is using stratified sampling and has two frames.If she needs 11% from a frame of 200 and 89% from a frame of 1000,what is the total sample size?

• A)1112
• B)1002
• C)1102
• D)900

---

Definitions:

Market Segments

The division of a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing approaches.

Market-Product Grid

A matrix used to represent the relationships between different markets (customer groups) and products, often to identify market segmentation or product differentiation opportunities.

Cross-Tabulation

A statistical method used to analyze and compare the relationship between two or more categorical variables by organizing data into a table.

Growth-Share Matrix

A strategic business tool used to help a company analyze its product portfolio regarding market growth rate and market share.