______ Sampling Is Appropriate When a Researcher's Goal Is Other

question 20

Short Answer

______ sampling is appropriate when a researcher's goal is other than getting a representative sample of an entire population.The researcher uses many diverse means to select units that fit very specific characteristics.

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Definitions:

Dominates Its Market

Refers to a company or a product that holds a predominant share or influence over others in the same industry or category.

SBU Level

Strategic Business Unit level; refers to a unit within a larger enterprise that focuses on specific market segments or product lines, operating with its strategic objectives and planning.

Portfolio Management

A strategic practice involving the selection, prioritization, and control of an organization's projects and programs in alignment with its objectives.

Corporate

Pertaining to a corporation, a form of business organization characterized by the legal distinction between the company and its owners.