Random Sampling

question 32

Multiple Choice

Random sampling

• A)is most likely to produce a sample that truly represents the population.
• B)is the same as quota sampling.
• C)requires less work than nonrandom sampling.
• D)is similar to black versus white.

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Definitions:

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.

Consumers

Consumers are individuals or organizations that purchase or use goods and services for personal or organizational needs.

Perceptual Map

A visual representation of how consumers perceive and position products or brands relative to each other along various dimensions.