When Coding Categories of Variables,it Is Essential to Keep Written

question 22

Multiple Choice

When coding categories of variables,it is essential to keep written records of coding rules in a

• A)diary.
• B)research log.
• C)video tape.
• D)codebook.

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Definitions:

Subbranding

The strategy of creating a secondary brand within the main brand to cater to a different segment of the market or to differentiate products within the same category.

Multibranding

A marketing strategy where a company markets multiple brands within the same product category, catering to diverse customer preferences.

Family Branding

A marketing strategy where a single brand name is used for selling multiple related products.

Global Branding

The process of designing, creating, and applying a brand name, logo, and unified marketing strategy across different countries and cultures to maintain a consistent brand image worldwide.