Motivational Models Address ______________ While Behavioural Enaction Models Address the _______________

question 38

Multiple Choice

Motivational models address ______________ while Behavioural enaction models address the _______________ .

• A)intention;gap between intention and behaviour
• B)beliefs;actions required to change behaviour
• C)thinking;behaviour
• D)implementation;underlying motivation
• E)goals;rewards for behavioural change

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Definitions:

Brand Promises

The commitments a brand makes to its customers, suggesting the benefits and experiences they can expect from the brand's products or services.

Interactive Marketing

A marketing approach that involves a two-way interaction between marketers and consumers, often facilitated by digital platforms.