An Emerging Field That Encourages Psychologists to Use Fewer Negative

question 66

Multiple Choice

An emerging field that encourages psychologists to use fewer negative frameworks and focus more on effective human functioning is

• A)personal control psychology
• B)cognitive psychology
• C)positive psychology
• D)psychosomatic medicine
• E)stress inoculation training

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Definitions:

Motivated Reasoning

A cognitive bias that leads individuals to interpret information in a way that confirms their preexisting beliefs or desires.

The Love Becomes Hate Effect

illustrates how strong affection for a brand can turn into intense dislike due to negative experiences or disillusionment.

Love Becomes Hate Effect

A phenomenon where intense passion or love for a brand turns into strong dislike due to disappointment or unmet expectations.

Grudge-holding

The persistent feeling of ill will or resentment resulting from a past insult or injury, which can impact consumer relations and brand reputation.