When Presenting Messages Using the Central Route,the Person Presenting the Message

question 46

Multiple Choice

When presenting messages using the central route,the person presenting the message should be

• A)persuasive
• B)popular
• C)attractive
• D)credible
• E)wealthy

---

Definitions:

Net Working Capital

Net working capital is the difference between a company's current assets and current liabilities, indicating the short-term financial health and operational efficiency of the company.

Net Fixed Assets

The value of all fixed assets in a company, such as property, plant, and equipment, after accounting for depreciation and amortization.

Cash Flow From Assets

Is the total amount of money being transferred into and out of a business, specifically from its operational, investment, and financial activities.

Operating Cash Flow

The amount of cash generated by a company’s normal business operations.