Examlex
Negative reinforcement will decrease a desired behaviour when removed.
Competitive
Relating to or characterized by competition; striving to gain or win something by defeating or establishing superiority over others.
Reminder
A reminder is a tool or message used to prompt or encourage individuals to remember and take action on a specific task, event, or behavior.
Product Advertisements
Advertisements that focus on selling a product or service and which take three forms: (1) pioneering (or informational), (2) competitive (or persuasive), and (3) reminder.
Nonpersonal Communication
Any form of message dissemination that does not involve direct personal contact, including mass media advertising, sales promotions, and public relations.
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