Examlex
What term refers to an adolescent boy experiencing temporary enlargement of the breasts?
IMC Program
Integrated Marketing Communications program; a strategic approach that integrates and coordinates all marketing communication tools and sources within a company into a seamless program in order to maximize the impact on consumers.
Implementation Phase
The stage in a project where plans are put into action or executed.
Posttest the Promotion
The evaluation process of a promotional campaign after its execution to assess its effectiveness.
Design the Promotion
The process of planning and creating marketing activities to boost product or service sales.
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