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Why is money a secondary reinforcer?
Discount Rate
The interest rate charged to commercial banks and other financial institutions for the loans they take from the central bank or the rate used in discounted cash flow analysis to determine the present value of future cash flows.
NPV
NPV (Net Present Value) is a financial metric that calculates the present value of expected future cash flows of an investment, subtracting the initial investment cost.
Initial Cash Outflow
The initial amount of money paid out or expended, typically for an investment or purchase, before any returns are considered.
Required Return
The minimum rate of return an investor expects to achieve by investing in a particular asset or project.
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