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The major difference between counterconditioning and flooding is that counterconditioning
Brand Messaging
Communications strategies and tactics used by companies to convey their brand's values, personality, and promises to potential and existing customers.
Competitive Environment
The dynamic external system in which a business competes and functions, including factors such as competitors, customers, and regulations.
Brand Loyal Customers
Refers to consumers who consistently purchase the same brand over alternatives due to satisfaction, trust, or preference.
Price Sensitivity
The extent to which price fluctuations impact the demand for a good or service.
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