Examlex
In ____________________, a pleasant stimulus is repeatedly paired with a fear-evoking object, thereby counteracting the fear response.
Franchising Relationship
A business model that involves a contractual partnership between a franchisor and franchisee to use the franchisor's brand and operating methods.
Franchisor
A business entity that grants the right to an individual or group to carry out commercial activities using its branding, system, and intellectual property in exchange for a fee and adherence to agreed specifications.
Corporate Brand
The collective identity, values, and personality of a company as perceived by the public, employees, and stakeholders.
Franchises
Licensing arrangements whereby an individual or company can use a firm's business model and brand for a prescribed period.
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